Al Hilal and Puma have unveiled the Al Hilal anniversary kit to mark 69 years since the club’s founding. The limited-edition shirt takes its design from the 1990s.
The launch falls on 16 October, Al Hilal’s founding anniversary. Meanwhile, former captains Yousef Al-Thunayan and Sami Al-Jaber appear in the campaign, linking that era with today’s supporters.
Hero photo: Al Hilal Official Store. Product photo; resized.
Al Hilal anniversary kit looks to the 1990s
In its official announcement, the club says the shirt draws on a period in which it won 16 championships. The design therefore returns to the blue-and-white colours of its classic shirts.
A vertical band of Najdi triangles runs down from the shoulder. According to Al Hilal, the pattern reflects the club’s roots and its connection with Riyadh.
The Al Hilal anniversary kit also carries an arched panel with the club’s name in Arabic beneath the badge. That detail recalls shirts from the decade that inspired the launch.
Number 10 appears across the range
The back of every version features the number 10. Here, the club draws on Puma’s KING collection and the number’s place in football history.
However, the number is a design feature of the Al Hilal anniversary kit, not an announcement about a squad number or a new player. The club presents it as a tribute to skill and football’s famous number 10s.
Al-Thunayan and Al-Jaber’s involvement also gives the campaign a direct link with the period it celebrates. For more background on that era and the club’s earlier years, read our Al Hilal club history.
Limited-edition launch on the anniversary
The Al Hilal anniversary kit launches as a limited edition on Friday 16 October. Supporters can find it through the club’s official online store, Blu Store app and official shops, as well as Puma’s online and retail stores.
However, the announcement does not give a price or the number of shirts available. Supporters should therefore check the official retailer for current sizes, stock and purchase terms.
For this launch, the focus is on the club’s history, its colours and the details of the shirt. The shirt brings those elements together on the founding anniversary.
